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关于“‘看中国’外国青年影像计划”

Looking China Youth Film Project 
 
  “看中国”是由会林文化基金赞助、我院主办的一项中国文化体验项目,已成功举办六届,在国内外获得越来越广泛的影响力,成为我校彰显中国魅力、宣扬中国文化的品牌项目。
 
  该项目旨在通过外国青年电影人的独特视角,在中方志愿者一对一配合下,每人拍摄完成10分钟中国文化短片,展现中国的质朴与繁华、古老与时尚,从而提升中国文化的国际影响力和吸引力,加强中外青年之间的跨文化沟通、交流与合作。截至2015年,研究院已组织来自格鲁吉亚、厄瓜多尔、葡萄牙、比利时、印度、美国、墨西哥、哥伦比亚、澳大利亚、塞尔维亚、英国、罗马尼亚、韩国、加拿大、加纳、法国、以色列、新加坡、芬兰、叙利亚、日本、哈萨克斯坦等22国201名青年,出色完成200部短片,共获10余项国际奖。
 
  该项目不仅在中央电视台、北京电视台、北京人民广播电台等主流媒体进行了专题性播出,而且获得了新华社、《人民日报》、《光明日报》、《北京日报》、中央电视台、环球网、搜狐网、土豆网、凤凰网等多40多家中外主流媒体的广泛关注和持续报道。Facebook和Youtube等海外社交媒体上持续传播,产生较大影响。
 
Looking China is a cultural experience program sponsored by Huilin Foundation and hosted by AICCC that has been successfully run for five rounds and is receiving increasingly extensive influence both in China and abroad. The program has become a brand of BNU, showcasing the enchanting aspects of China and promoting Chinese culture. 
 
The program aims to showcase the contrasting simplicity and glamour, the antiquity and fashion of China through the unique perspectives of young foreign film makers each of whom would make a 10-minute short film of Chinese culture with the one-on-one help from a Chinese volunteer as a way to enhance the international influence and attractiveness of Chinese culture and to strengthen the cross-cultural communication, exchange and cooperation among the younger generations in China and abroad. As of year 2015, AICCC has organized 201 young people from 22 countries including Georgia, Ecuador, Portugal, Belgium, India, United States, Mexico, Columbia, Australia, Serbia, United Kingdom, Romania, Korea, Canada, Ghana, France, Israel, Singapore, Finland, Syria, Japan and Kazakhstan to make 200 outstanding short films that have won over 10 international awards. 
 
The program is not only broadcasted on China Central Television, Beijing TV, Beijing People’s Radio and other mainstream media, but also won extensive attention through continued exposure by over 40 Chinese and overseas mainstream media including Xinhua News Agency, People’s Daily, Guangming Daily, Beijing Daily, CCTV, huanqiu.com, sohu.com, tudou.com, ifeng.com. The films have also been wide spread on Facebook, Youtube and other overseas social media, generating significant influence.  



关于“中国文化国际传播研究院”
  中国文化国际传播研究院由北京师范大学与美国国际数据集团(IDG)共同发起组建,旨在有效整合北京师范大学、政府相关部门、企事业单位及社会各界的优势资源,通过开展扎实、深入开展以“第三极文化”为核心的中国文化国际传播学术研究和富有中国文化特色的艺术创作,把中国文化更有力地推向世界,为构建和谐的世界文化贡献力量。
Mission of AICCC 
The Academy for International Communication of Chinese Culture (AICCC) was established jointly by the Beijing Normal University and International Data Group (IDG) in a mission to promote international understanding of Chinese culture by effectively consolidating the advantageous resources of Beijing Normal University itself and that of relevant government departments, enterprises, civil entities and all walks of society in undertaking academic research works that promote international communication of Chinese culture centered round the core of the “Third Pole Culture” concept and creative arts embodying strong Chinese characteristics, thereby playing its contributing part in building a harmonious world culture.
 
运营机制
  中国文化国际传播研究院实行理事会领导下的院长负责制。设立学术委员会,负责制定研究院学术发展规划,把握学术研究方向,推进有质量的学术研究成果;设立创作委员会,负责制定创作计划,指导或参与艺术创作;建立客座研究员团队,开展各项学术资源的整合和科研项目的落实。
研究院实行项目制,以学术研究、艺术创作和传播实践具体项目为纽带,建立公开、公平、公正、高效的项目管理机制;根据项目需要设置专门课题组或工作室,面向海内外招聘研究和创作人员,采取首席专家加研究/创作团队、专兼职和长短期聘任相结合的人才任用机制;与国内外相关院校、机构建立高层次人才交流访问机制。
  目前研究院主要项目可概括为六个字,即 “看”、“问”、“论”、“刊”、“创”、“会”。
 
The AICCC Organization  
AICCC is under the governance of a council, and the Director is responsible for the Academy’s general affairs. The AICCC Academic Committee is responsible for strategic planning of academic research works, setting out orientations for academic research and driving high-quality academic research outcomes, while the Creativity Committee is responsible for planning, directing or participating in creative art activities. Teams comprised of visiting researchers work on the integration of academic resources and implementation of research projects.
 
AICCC’s works are project based. Projects in specific fields of academic research, creative arts and communication practices are bound together in an established project management system of openness, fairness, equality and efficiency. Based on requirements of the specific projects, dedicated thesis teams or studios are set up. Recruitment of researchers and creative talents is worldwide, and the research or creative teams are comprised of dedicated full-time and part-time staff working on permanent and contract bases, supported by an appointed chief expert. Mechanism is also in place for talent exchange, visits and exchanges with relevant universities and organizations both in China and overseas.   

Major projects currently undertaken by the AICCC cover the six categories, “seeing”, “asking”, “talking”, “publishing”, “creating” and “funding”.



关于“会林文化基金”
黄会林“第三极文化”基金(简称“会林文化基金”)是以北京师范大学资深教授、中国文化国际传播研究院院长、“第三极文化”创立者黄会林先生命名的公益基金。宗旨是推动以“第三极文化”为理论基础的中国文化国际传播,着重于把“会林文化基金”打造成整合各种文化资源的重要窗口、引领公益文化教育事业发展的重要引擎,推动中国文化国际传播的重要平台,为中华文化的复兴做出应有的贡献。
基金设立的“会林文化奖”旨在表彰为中国文化国际传播做出突出贡献的中外人士,2014年度奖项颁予瑞典斯德哥尔摩大学罗多弼教授和中国艺术家韩美林。
The Huilin Culture Foundation
Huilin Culture Foundation, short for Huang Huilin’s “Third Pole Culture” Foundation, is a non-profitable foundation named after Huang Huilin, Professor Emeritus of Beijing Normal University, Dean of AICCC, and founder of “Third Pole Culture” with a mission for international communication of Chinese culture on the theoretical basis of the “Third Pole Culture”. Priorities are given to build the Huilin Culture Foundation into an important window integrating a diversity of cultural resources, a crucial engine in leading the public welfare cultural and education development and a momentous platform for advocating the international communication of Chinese culture to make its due contributions to the cultural rejuvenation of the Chinese nation.
 
The “Huilin Cultural Award” established by the Foundation is intended to honor those of outstanding contributions to international communication of Chinese culture. In 2014, the award was granted to Professor TorbjornLoden of the Stockholm University in Sweden and Chinese artist Han Meilin.
 

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