Looking China Youth Film Project
Looking China is a cultural experience program sponsored by Huilin Foundation and hosted by AICCC that has been successfully run for five rounds and is receiving increasingly extensive influence both in China and abroad. The program has become a brand of BNU, showcasing the enchanting aspects of China and promoting Chinese culture.
The program aims to showcase the contrasting simplicity and glamour, the antiquity and fashion of China through the unique perspectives of young foreign film makers each of whom would make a 10-minute short film of Chinese culture with the one-on-one help from a Chinese volunteer as a way to enhance the international influence and attractiveness of Chinese culture and to strengthen the cross-cultural communication, exchange and cooperation among the younger generations in China and abroad. As of year 2015, AICCC has organized 201 young people from 22 countries including Georgia, Ecuador, Portugal, Belgium, India, United States, Mexico, Columbia, Australia, Serbia, United Kingdom, Romania, Korea, Canada, Ghana, France, Israel, Singapore, Finland, Syria, Japan and Kazakhstan to make 200 outstanding short films that have won over 10 international awards.
The program is not only broadcasted on China Central Television, Beijing TV, Beijing People’s Radio and other mainstream media, but also won extensive attention through continued exposure by over 40 Chinese and overseas mainstream media including Xinhua News Agency, People’s Daily, Guangming Daily, Beijing Daily, CCTV, huanqiu.com, sohu.com, tudou.com, ifeng.com. The films have also been wide spread on Facebook, Youtube and other overseas social media, generating significant influence.
The Academy for International Communication of Chinese Culture (AICCC) was established jointly by the Beijing Normal University and International Data Group (IDG) in a mission to promote international understanding of Chinese culture by effectively consolidating the advantageous resources of Beijing Normal University itself and that of relevant government departments, enterprises, civil entities and all walks of society in undertaking academic research works that promote international communication of Chinese culture centered round the core of the “Third Pole Culture” concept and creative arts embodying strong Chinese characteristics, thereby playing its contributing part in building a harmonious world culture.
The AICCC Organization
AICCC is under the governance of a council, and the Director is responsible for the Academy’s general affairs. The AICCC Academic Committee is responsible for strategic planning of academic research works, setting out orientations for academic research and driving high-quality academic research outcomes, while the Creativity Committee is responsible for planning, directing or participating in creative art activities. Teams comprised of visiting researchers work on the integration of academic resources and implementation of research projects.
AICCC’s works are project based. Projects in specific fields of academic research, creative arts and communication practices are bound together in an established project management system of openness, fairness, equality and efficiency. Based on requirements of the specific projects, dedicated thesis teams or studios are set up. Recruitment of researchers and creative talents is worldwide, and the research or creative teams are comprised of dedicated full-time and part-time staff working on permanent and contract bases, supported by an appointed chief expert. Mechanism is also in place for talent exchange, visits and exchanges with relevant universities and organizations both in China and overseas.
Major projects currently undertaken by the AICCC cover the six categories, “seeing”, “asking”, “talking”, “publishing”, “creating” and “funding”.
The Huilin Culture Foundation
Huilin Culture Foundation， short for Huang Huilin’s “Third Pole Culture” Foundation, is a non-profitable foundation named after Huang Huilin, Professor Emeritus of Beijing Normal University, Dean of AICCC, and founder of “Third Pole Culture” with a mission for international communication of Chinese culture on the theoretical basis of the “Third Pole Culture”. Priorities are given to build the Huilin Culture Foundation into an important window integrating a diversity of cultural resources, a crucial engine in leading the public welfare cultural and education development and a momentous platform for advocating the international communication of Chinese culture to make its due contributions to the cultural rejuvenation of the Chinese nation.
The “Huilin Cultural Award” established by the Foundation is intended to honor those of outstanding contributions to international communication of Chinese culture. In 2014, the award was granted to Professor TorbjornLoden of the Stockholm University in Sweden and Chinese artist Han Meilin.